It will guide the organization’s work over the long term, motivate its staff and attract funders. Finalize and share the statement with the board, staff and public.Ī well-framed mission statement is the foundation of a well-functioning and inspired SBCC organization. Then share it with staff and board members, those who are served by the organization, and partners to get feedback. Get feedback from everyone who participated in its development to ensure the statement reflects a common understanding. Articulate the “who,” “what,” “why” and “how” of the organization in a way that makes it stand out as unique among competitors. Stakeholder review and finalization of the statement can require several days to several weeks.Ĭompose a smaller team-one or two people who are good writers-to pull together the deliberations into a one or two sentence mission statement.
Ideally, the organization should develop a mission statement when it first forms. When Should a Mission Statement Be Developed? The board of directors, managers and their teams should craft the mission statement together. An organization’s mission also guides its operational plans and describes the organization to potential funders, clients and beneficiaries. The mission statement allows everyone in an organization to clearly understand why they are doing their work. Why Should a Health Communication Organization Write a Mission Statement? However, while a Vision describes what it would like to see in the future as a result of ifs efforts the Mission explains why the organization exists.
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